If you aren’t into video games (or aren’t in a relationship with someone who is) then you may not be familiar with the game Fortnite. But even if you’ve never seen or played the game, chances are you’ve seen or heard references to it on TV, in the news or on social media. It’s one of the most widely popular video games I’ve ever seen. Where else can you get a professional video game player, a rapper and an NFL athlete all coming together to play a video game streamed live for over 600,000 people? When Drake, Travis Scott and some NFL receiver joined pro gamer Ninja for an evening of Fortnite, they broke streaming records. Athletes, celebrities and moderately popular bloggers everywhere are squadding up with average Joes like you and me and I’ve never seen anything like it. The newly released mobile version of the game brought in over $15 million in just a few weeks, and it’s a free-to-play game! As my good friend Jefe put it, Fortnite is changing the world of gaming as we know it.
Athletes, sports teams and companies everywhere are getting in on the madness. Just check out last night’s Fortnite Night promotion from Cincinnati Reds Advanced-A affiliate, the Daytona Tortugas. Complete with Slurp Juice, Chug Jugs and Fortnite inspired jerseys, this is easily one of the coolest minor league promotions I’ve ever seen. They’re even auctioning off the jerseys if you’re interested in snagging one. I’m sure as the game’s popularity continues to increase we’ll see more and more promotions like this.
After the biggest upset in NCAA tournament history, the UMBC basketball team was talking Fortnite in their post game interview. Their players were doing Fortnite dances on the bench in celebration of big plays. The Fortnite main Twitter account even wished the team luck in their second round game as they “boarded the battle bus”. Unfortunately for the Retrievers, they were unable to secure a second Victory Royale and their dream run ended in the round of 32. That’s just one of many examples of athletes making Fortnite references on the field, online or in interviews. Turns out they’re just like you and me after all (except for the whole, you know, athletic ability thing).
Even big companies are trying to get in on the Fortnite references online. While this is a testament to how popular the game is, it also has sort of a “high school kid finding out his dad likes the same music as him” kind of vibe. Still, it’s tough to scroll through Twitter these days without seeing dozens of Fortnite memes and mentions.
Even the Milliron Sports crew has been know to squad up from time to time. Now that we’re old and washed up, we don’t spend our Friday and Saturday evenings going out to bars or partying. Instead, we stay up until 2 AM playing video games. You know, like adults. So if you want to join up, send us your PS4 gamer tag and maybe we’ll shoot you an invite. Just don’t ask us to drop at Tilted Towers, because we’re not about that life.
Oh, and don’t even try to come at me with that “PUBG is better than Fortnite” bullshit. There aren’t enough greater-than signs in the world to adequately reflect how much better Fortnite is. And if you need proof, just check out this video below.